8:00AM - 9:25AM
Registration

Check in, grab a coffee, and get ready to dive into a jam-packed agenda designed to help you rewrite the rules for your success.

Learn to harness email as the ultimate engine for growth by tuning into breakthrough keynotes, fireside chats, and Q&As featuring top marketers and industry experts.

9:30AM - 9:55AM
The Preview:
Fresh Thinking, Smart Tech, and The Tools Shaping Tomorrow
Leigh Thomas
Vice President
Intuit EMEA
Jamal Miller
Director of Product Marketing
Intuit Mailchimp

Welcome to FWD: London—where bold ideas meet cutting-edge technology, and the next era of marketing begins.

Our Vice President for Intuit EMEA, Leigh Thomas, opens with an inside look at our AI-powered platform, revealing how next-gen automation and intelligent features are redefining email marketing—helping brands connect, engage, and grow like never before.

Building on this vision, Jamal Miller, Director of Product Marketing, unveils Mailchimp's UK roadmap, showcasing how fresh investments, smarter tools, and relentless innovation are unlocking new opportunities for marketers.

The future of marketing isn't coming—it's here.

9:55AM - 10:45AM
Power Move:
What’s Next for The Ultimate Opt-In Channel?
Dela Quist
Advisor, Author, and Speaker

In an algorithm-driven world, direct audience access is the ultimate power move.

Email remains a very effective opt-in channel—fueling business growth, deepening connections, and delivering measurable impact. Seamlessly integrated with other marketing efforts, it strengthens relationships, accelerates conversions, and drives long-term loyalty.

Join email marketing pioneer Dela Quist as he explores the strategies that keep email indispensable—cutting through the noise, creating connections, and turning audience ownership into lasting growth.

10:45AM - 11:30AM
Comfort Break

ATTEND A PRODUCT DEMO
Get a live, interactive demo how you can acquire new customers, scale your marketing with omnichannel automations, generate stand-out content, and use analytics to uncover growth opportunities.

SCHEDULE A FREE CONSULTATION
Schedule a quick 20-minute one-on-one meeting to demo features, explore use cases, and find the right plan to help your business thrive.

EARN MERCH AND SWAG
Use the events app to check in at various sessions and stations throughout the conference. The more you explore, the more exclusive merch and swag you'll earn along the way.

10:55AM - 11:15AM
Unleashing Growth:
How to Activate Your Data and Win More Customers

Tap any open slot to book your seat. The Sky Stage works on a first-come basis, so spots fill up fast. Don't see any free slots? Try again soon—space sometimes opens up.

11:30AM - 12:20PM
Creative Intelligence:
Automation, Imagination, and The Future of Ideation
Andi Jarvis
Founder and Strategy Director
Eximo Marketing
Dave Birss
Speaker, Author, and Leading Educator on Generative AI, Innovation & Creativity
Nishma Patel Robb
Founder and Chief Sparkle Officer
Glittersphere
Joe Wicks MBE
Founder
The Body Coach

AI is trained on the past—it remixes, refines, and repeats. But true originality? That starts with you.

In a world flooded with AI-generated content, the real challenge isn't standing out—it's keeping creativity vibrant, human, and full of possibility.

Join Andi Jarvis in conversation with creativity and innovation expert Dave Birss, Joe Wicks MBE, Founder of The Body Coach, and Glittersphere CEO Nishma Patel Robb as they explore how to unlock fresh ideas, use AI as a creative collaborator, and build a future where technology enhances imagination—rather than replaces it.

12:20PM - 1:20PM
Lunch

Pick up some lunch, book a meeting with an Intuit Mailchimp expert, collect swag, and experience immersive installations to help you propel your business forward and achieve your biggest goals ever.

12:45PM - 1:05PM
Customer Fireside Chat feat. Poppy’s Picnic

Tap any open slot to book your seat. The Sky Stage works on a first-come basis, so spots fill up fast. Don't see any free slots? Try again soon—space sometimes opens up.

1:20PM - 2:05PM
Re:
Fearne & Jamie:
Building Brands, Beating Burnout, and Being Your Authentic Self
Fearne Cotton
Broadcaster, Author, and Founder
Happy Place
Jamie Laing
Podcaster, Presenter, and Entrepreneur

In a culture that glorifies hustle and highlights, how do you succeed without sacrificing yourself?

Britain's best-loved business gurus, Fearne Cotton and Jamie Laing, get candid about brand authenticity, personal resilience, and the power of switching off in an always-on world. Experts in turning passion into purpose, they'll share insights on building meaningful connections, taking creative risks, and showing up for success—without compromising personal happiness.

Join us for a thought-provoking conversation on balance, bravery, and big ideas—and why, sometimes, the best way forward starts with stepping back.

2:05PM - 2:55PM
The Bottom Line:
Turning Data Into Meaningful Impact—
One Insight at a Time
Talia Wolf
Founder and Chief Optimiser
GetUplift

More data, more dashboards—more distractions. When everything is measurable, how do you know what really matters? The future of marketing isn't about drowning in numbers—it's about clarity, strategy, and emotion.

Join Get Uplift CEO Talia Wolf as she cuts through the noise and reveals how to turn real insights into action. Discover the power of emotional targeting, harness the metrics that matter, and transform email into a creative and commercial powerhouse—without the analysis paralysis.

2:55PM - 3:40PM
Comfort Break

ATTEND A PRODUCT DEMO
Get a live, interactive demo how you can acquire new customers, scale your marketing with omnichannel automations, generate stand-out content, and use analytics to uncover growth opportunities.

SCHEDULE A FREE CONSULTATION
Schedule a quick 20-minute one-on-one meeting to demo features, explore use cases, and find the right plan to help your business thrive.

EARN MERCH AND SWAG
Use the events app to check in at various sessions and stations throughout the conference. The more you explore, the more exclusive merch and swag you'll earn along the way.

3:05PM - 3:25PM
Customer Fireside Chat Featuring Club Soda

Tap any open slot to book your seat. The Sky Stage works on a first-come basis, so spots fill up fast. Don't see any free slots? Try again soon—space sometimes opens up.

3:40PM - 4:35PM
Future FWD:
Pragmatic, Provocative, and Full of Possibility
Tom Goodwin
Founder and CEO
All We Have Is Now

AI is transforming marketing, consumer habits are shifting, and digital noise is louder than ever. More emails, more automation, and more channels don't guarantee audience connection—meaningful engagement does.

All We Have is Now CEO Tom Goodwin challenges conventional marketing wisdom, exploring how brands can cut through the clutter, use AI to craft engaging stories—not just automate messaging—and rethink email's role in a multi-channel world. Get ready to shift your mindset and build stronger, more human connections in the digital age.

4:35PM - 6:00PM
Happy Hour
Continue the conversation around the day’s learnings at our networking happy hour. This is our treat so you can fully immerse yourself in connecting with Intuit Mailchimp experts and like-minded marketing professionals over drinks and light bites.