8:00AM - 9:25AM
Registration
9:30AM - 9:55AM
The Preview:
Fresh Thinking, Smart Tech, 
and The Tools Shaping Tomorrow
Leigh Thomas
VP of EMEA
Intuit
Fay Kallel
VP of Product and Design
Intuit Mailchimp

Welcome to FWD: London—where bold ideas meet cutting-edge technology, and the next era of marketing begins.

Our VP for EMEA, Leigh Thomas, opens with an inside look at our AI-powered platform, revealing how next-gen automation and intelligent features are redefining email marketing—helping brands connect, engage, and grow like never before.

Building on this vision, Fay Kallel, VP of Product Design, unveils Mailchimp's UK roadmap, showcasing how fresh investments, smarter tools, and relentless innovation are unlocking new opportunities for marketers.


The future of marketing isn't coming—it's here.

9:55AM - 10:45AM
Power Move:
What’s Next for The Ultimate Opt-In Channel?
Dela Quist
Advisor, Author, and Speaker
10:45AM - 11:30AM
Comfort Break

ATTEND A PRODUCT DEMO
Get a live, interactive demo how you can acquire new customers, scale your marketing with omnichannel automations, generate stand-out content, and use analytics to uncover growth opportunities.

SCHEDULE A FREE CONSULTATION
Schedule a quick 20-minute one-on-one meeting to demo features, explore use cases, and find the right plan to help your business thrive.

EARN MERCH AND SWAG
Use the events app to check in at various sessions and stations throughout the conference. The more you explore, the more exclusive merch and swag you'll earn along the way.

11:30AM - 12:20PM
Creative Intelligence:
Automation, Imagination, and The Future of Ideation
Andi Jarvis
Founder and Strategy Director
Eximo Marketing
Dave Birss
Speaker, Author, and Leading Educator on Generative AI, Innovation & Creativity
Nishma Patel Robb
Founder and Chief Sparkle Officer
Glittersphere
Joe Wicks MBE
Founder
The Body Coach
12:20PM - 1:20PM
Lunch

Replenish with creative cuisine and engage with your peers.

1:20PM - 2:05PM
Re:
Fearne & Jamie:
Building Brands, Beating Burnout, and Being Your Authentic Self
Fearne Cotton
Broadcaster, Author, and Founder
Happy Place
Jamie Laing
Podcaster, Presenter, and Entrepreneur
2:05PM - 2:50PM
The Bottom Line:
Turning Data Into Meaningful Impact—
One Insight at a Time
Talia Wolf
Founder and Chief Optimiser
GetUplift
2:50PM - 3:35PM
Comfort Break

ATTEND A PRODUCT DEMO
Get a live, interactive demo how you can acquire new customers, scale your marketing with omnichannel automations, generate stand-out content, and use analytics to uncover growth opportunities.

SCHEDULE A FREE CONSULTATION
Schedule a quick 20-minute one-on-one meeting to demo features, explore use cases, and find the right plan to help your business thrive.

EARN MERCH AND SWAG
Use the events app to check in at various sessions and stations throughout the conference. The more you explore, the more exclusive merch and swag you'll earn along the way.

3:35PM - 4:30PM
Future FWD:
Pragmatic, Provocative, and Full of Possibility
Tom Goodwin
Founder and CEO
All We Have Is Now
4:30PM - 6:05PM
Happy Hour